Noida’s premium housing market is steadily moving toward branded residences. Smart World Elie Saab in Sector 98 leads that shift. Smart World developed this project in collaboration with the internationally established Elie Saab label. The project spans multiple configurations to suit a wide range of buyers, from compact service apartments to expansive ultra-luxury residences. This guide breaks down every configuration on offer. It explains what each one is built for. It also explains why the project is drawing attention in Noida’s evolving real estate landscape.
Smart World Elie Saab – An Overview of the Project
RERA number UPRERAPRJ300532/12/2025 covers Smart World Elie Saab. This gives buyers the regulatory clarity they now expect from Indian real estate transactions. The project spans four towers — Tower A, B, C, and D. It offers four distinct configuration categories. This makes it one of the most diversified branded residential launches in the Sector 98 micro-market.
Smart World didn’t take the typical one-size-fits-most approach. Instead, the developer structured the project to serve four different buyer profiles. These include renters and short-stay professionals, mid-sized families, larger families wanting more room, and buyers at the very top of the luxury segment.
Configuration 1: 1 & 2 BHK Branded Service Apartments
The 1 & 2 BHK branded service apartments sit at the more accessible end of the project. Smart World designed these units for efficiency and flexibility. They suit working professionals, frequent travellers, and investors who want exposure to a branded address without committing to a larger unit.
Service apartments inside branded developments tend to perform well in leasing markets. The brand association gives tenants and buyers a quicker sense of quality and consistency. For investors, this translates into two potential benefits: steadier occupancy and stronger resale positioning compared with an unbranded equivalent in the same micro-market.
These compact units sit close to Noida’s expanding commercial corridors. They also benefit from the Noida–Greater Noida Expressway. That makes them a practical entry point into the Smart World Elie Saab ecosystem for buyers who aren’t ready for the larger configurations.
Configuration 2: 3 & 4 BHK Branded Residences
The 3 & 4 BHK branded residences form the next tier. Smart World built these homes for families who need considerably more space, without moving into the project’s ultra-luxury bracket. The homes include wider living areas and well-proportioned bedrooms. Their finishes carry the same design language found across the rest of the project.
This configuration targets end-users directly. These are families looking for a long-term residence rather than a purely rental-driven investment. The layouts comfortably accommodate day-to-day family life. They also reflect the branded aesthetic that runs through Smart World Elie Saab as a whole.
Buyers considering this bracket typically weigh two things. First, they weigh the practical need for space. Second, they weigh the appeal of owning into a branded project below the top-tier price point. The 3 & 4 BHK category answers both needs.
Configuration 3: 4 & 5 BHK Luxury Apartments
Smart World Elie Saab offers 4 & 5 BHK luxury apartments at the upper end of the project. Prices start at ₹13.95 Crore, across the same four towers. This tier splits into two distinct formats.
4 BHK + Utility apartments
Smart World planned these at two apartments per core. This gives residents a balance between exclusivity and efficient building design. The “+Utility” addition provides extra functional space. Buyers commonly use it for storage, staff quarters, or other utility purposes — a detail premium configurations increasingly include.
5 BHK + Utility apartments
These represent the project’s most exclusive residential offering, with just one apartment per core. Smart World made this single-unit-per-core design a deliberate choice. It maximises privacy, natural light, and a sense of space that denser layouts rarely achieve. For buyers at this level, the appeal goes beyond size. It includes the assurance of minimal shared common areas and a genuinely low-density living experience.
Both formats in this tier target buyers who see their home as a long-term luxury asset. This configuration tends to attract UHNI buyers, senior professionals, and business owners. They prioritise privacy and exclusivity alongside branded design credentials.
Payment Plan and Pricing Structure
Smart World currently offers Elie Saab at a pre-launch price of approximately ₹31,000++ per sq. ft. (tentative). The 4 & 5 BHK luxury apartments start at ₹13.95 Crore. The project follows a structured 25:25:25:25 payment plan. The Expression of Interest (EOI) amount goes up to ₹50 Lakhs.
Premium and branded residential launches commonly use this staggered payment structure. It lets buyers spread their financial commitment across construction milestones, instead of making one large upfront payment. For investors, a phased payment plan also helps manage cash flow more comfortably as the project moves through its construction timeline.
Why the Configuration Mix Matters
Smart World Elie Saab stands out because of its breadth, not any single configuration. Few branded residential projects in Noida cover this much ground — from compact 1 BHK service apartments to single-apartment-per-core 5 BHK luxury residences. This spread means the project doesn’t chase one narrow buyer segment. Instead, it captures demand across the entire premium housing spectrum.
First-time luxury buyers get a lower-commitment way into a branded address through the 1 & 2 BHK service apartments. Growing families find a practical middle ground in the 3 & 4 BHK residences. And buyers who want the full weight of the Elie Saab collaboration — low density, maximum privacy, top-tier finishes — gravitate toward the 4 & 5 BHK luxury apartments.
Location Advantage: Sector 98, Noida
Every configuration in this project shares the same location strength. Sector 98 sits within reach of Noida’s key commercial zones. It also benefits from connectivity via the Noida–Greater Noida Expressway, a corridor that keeps gaining importance as more development moves along it.
Sector 98 sits close to established social infrastructure, including schools, hospitals, and retail destinations. This adds further weight to the location’s appeal, whether a buyer looks at the compact service apartments or the top-tier 5 BHK residences. Smart World’s track record in the Noida market also builds buyer confidence, particularly for a project of this scale and configuration diversity.
The Investment Angle Across Configurations
Noida’s real estate market has grown consistently over the past several years. Infrastructure upgrades, improved connectivity, and rising demand for premium and branded housing all drive that growth. Within Smart World Elie Saab, that growth potential plays out differently depending on the configuration a buyer chooses.
The 1 & 2 BHK service apartments suit rental income strategies well, given their appeal to professionals and short-stay tenants. The 3 & 4 BHK residences sit in a middle zone. They attract both end-users and investors looking at medium-term appreciation. The 4 & 5 BHK luxury apartments, with pre-launch pricing starting at ₹13.95 Crore and a low-density design, work more as long-term wealth-holding assets than short-term rental plays.
This spread gives Smart World Elie Saab an advantage over single-configuration branded projects. It can absorb demand shifts across different buyer categories, instead of depending entirely on one segment.
Amenities Across the Project
Configuration and pricing tend to dominate the conversation around a launch like this. But amenities play an equally important role in how the project will actually feel to live in. Smart World Elie Saab will include landscaped green spaces, dedicated wellness and fitness zones, and recreational areas. These serve residents across all four configurations, from the compact service apartments to the single-unit-per-core luxury residences.
Smart World built a shared amenity base across configurations for a clear reason. It keeps the overall living experience from fragmenting along price lines. A resident in a 1 BHK service apartment and a resident in a 5 BHK + Utility apartment still share the same community. They get access to the same common infrastructure, even though their unit sizes differ substantially.
Well-planned common areas matter as much as apartment layout for families in the 3 & 4 BHK bracket. Daily conveniences like green spaces for children, fitness facilities, and community zones heavily influence long-term satisfaction with a home purchase.
Who Should Consider Each Configuration
The project spreads across four configuration types. Matching one to your needs starts with your buyer profile:
1 & 2 BHK service apartments suit young professionals relocating to Noida. They also suit frequent business travellers who want a consistent base, and investors focused on rental yield over personal occupancy.
3 & 4 BHK branded residences work well for growing families who need more room. They also suit buyers who want the branded-residence label without moving into ultra-luxury territory.
4 BHK + Utility apartments appeal to established professionals and business owners. They want a larger footprint with dedicated utility space, while still sharing a core with one other unit.
5 BHK + Utility apartments target buyers at the very top of the market. For them, privacy, low density, and single-apartment-per-core exclusivity matter as much as square footage.
This framework makes it easier to match a configuration to actual living needs. It beats defaulting to the largest or smallest option available.
In Summary
Smart World Elie Saab brings a genuinely diverse configuration mix to Sector 98, Noida. Buyers can choose from 1 & 2 BHK branded service apartments, 3 & 4 BHK branded residences, and 4 & 5 BHK luxury apartments, including the exclusive 5 BHK + Utility format with just one unit per core. A structured 25:25:25:25 payment plan and a pre-launch price point of ₹31,000++ per sq. ft. back the project. It serves everyone from first-time branded-residence buyers to UHNI clients seeking maximum privacy and exclusivity.
Anyone evaluating Noida’s branded housing segment should track Smart World Elie Saab closely. The project stands out not just for its design collaboration with a globally recognised name, but for the range of configurations that make it accessible across very different buyer profiles and investment goals.